Melanie Martinez is an incomparable, multi-faceted artist that consistently brings innovation and artistic integrity to the forefront of her career
Melanie Martinez is an incomparable, multi-faceted artist that consistently brings innovation and artistic integrity to the forefront of her career. The constantly evolving 24-year old is at once a singer, songwriter, director, writer, and designer. Every creation of hers is another puzzle piece to the bigger picture. Taking story-telling to another dimension in music, she has embodied a character who was born out of her own imagination and subconscious. Though Cry Baby is based off of Melanie’s own personality, she is not a direct reflection of Melanie herself. Cry Baby is actually her outlet for deep introspection and was intended to be a voice for empaths who feel misunderstood and are labeled by society as overly-emotional, or crazy. Her 13 self-directed videos from the Cry Baby era have allowed her to exceed 7 million subscribers on YouTube, 1.4 billion views and counting. She has managed to bring Cry Baby to life not only through these incredibly hands-on surrealist videos, but also through live shows that bring Cry Baby and her magical world to the eyes of many intensely passionate beings across the globe. Her tours have served to connect people with like minded souls, in a celebration of individuality, empathy, and unconditional love. Her debut album Cry Baby earned certified platinum status, with 9 songs on the album certified gold and 2 certified platinum. These haunting lullabies have amassed 2.3 billion streams and counting, out of pure connectivity to the depths of many souls. Just like everything else in her world, Melanie’s merchandise line, including her self-conceived perfume, is incredibly cohesive. It is her attention to detail and creativity that has put her collection at the top of many music industry and retail charts worldwide. On September 6th, Melanie will release her highly anticipated follow-up album K-12 paired with a mystical 90-minute feature film. This full-fledged narrative movie was filmed in Budapest, Hungary in the fall of 2018, was written & directed by Melanie herself, and looks to raise the bar on the pairing of music and film.
