$NOT treats his music as a vessel through which he can express his darkest thoughts. He’s created a template for records fueled by raw aggression and spur-of-the-moment creative sparks, transforming genuine angst into something much louder and more immediate. He’s worked with some of the biggest artists in rap, having invited them into his world instead of conforming to theirs, and coming out on top.
The New York-born but Florida-raised rapper rose from the ashes of the Soundcloud era as an amalgamation of everything that’s come before him, an artist who’s comfortable wearing numerous stylistic hats and with the enduring spirit of a prize fighting boxer. He began making music in 2016 as a teenager in South Florida, uploading to Soundcloud syrupy Memphis-influenced raps as if he were a young Project Pat. And much like early Three 6 Mafia, $NOT’s music also features a brooding angst that’s always in competition with his urge to just make the hardest song possible.
$NOT has amassed more than two billion total streams across platforms, earning himself a cult following of fans drawn to his mix of Soundcloud informality and trap perfectionism. .
