As the world was being put in to lockdown in March -Sam uploaded the first of his now infamous covers. They quickly caught the attention of some famous fans (think Justin Bieber, Sia, Alicia Keys and Elton John) – with compilations of his videos appearing on The Ellen Show, BBC’s Newsbeat and more. As the videos kept coming, so did the fans – with his socials standing at over 10 million followers to date and hundreds of thousands of comments
Fast forward 7 months and Sam rounded-off his incredible year with TikTok crowning his account as the most popular UK artist account of 2020 - beating the likes of Dua Lipa, Lewis Capaldi and Liam Payne. A truly incredible feat, for an incredibly talented artist and he is now releasing original music
